Creating a brand strategy for a pioneering health data technology company.
Secure Exchange Solutions, a healthcare clinical exchange technology company, lacked industry presence and a clear strategic path forward to gain marketplace exposure and recognition. The organization was challenged with how to effectively communicate the value proposition of their product offerings, strategically and in a consistent brand voice.
The Grayscale team advised executive leadership on areas for focus, key milestones to achieve and developed a long-term strategy for the organization to meet their established goals. The work involved a combination of advisory and strategic direction, business communications planning, brand and message development to streamline messaging and imagery across their outreach channels.
The Grayscale team applied its expertise in communications, marketing, brand and public relations to develop a strategic business communications plan, brand strategy and roadmap that provided direction and focus for the organization.
The new direction enabled the organization to generate industry momentum, grow market share and secure several large contracts and partnerships.